EOS Data Analytics (EOSDA), a global provider of AI-powered satellite imagery analytics, announced a partnership with REDtone Digital Bhd, a Malaysian provider of integrated telecommunications and digital infrastructure services.
The partnership’s primary goal is to modernize Malaysian agriculture and enhance the utilization of data and AI in the sector. In this regard, EOS Data Analytics sees growth opportunities in Southeast Asia. At the same time, REDtone strives to strengthen its position as a smart farming solutions provider in the country and expand market coverage in the region during the next three to five years.
EOS Data Analytics will be REDtone’s technology partner. The Malaysian company plans to expand the functionality of its smart farming solutions with satellite remote sensing of the EOSDA Crop Monitoring platform. These enhanced solutions will accelerate REDtone’s effort in providing growers with valuable insights and make precision-driven decisions that can lead to better farm management, plant health, higher crop yield, and sustainable practices.
REDtone also aims to provide big data analytics services to Malaysian government entities to increase the efficiency of national food production initiatives focused on ensuring food security for an ever-growing population. The country’s current population (around 33 million) is forecasted to exceed 40 million in 2050. REDtone intends to provide integrated data collection via its existing IoT-based sensors and automation solutions with EOS’s Crop Monitoring platform, giving farmers and government agencies unparalleled insight into the efficiencies of their farms and plantations.
The precision agriculture sector continues to evolve, and data analytics plays a critical role in its development. Satellite imagery sensing technology enables combining real-time data collection with accurate location information, leading to the efficient management and analysis of large amounts of geospatial data. Through collaboration with EOSDA, REDtone aims to continue working with government agencies, forestry, and agriculture policy-makers within the country and beyond in Southeast Asia, and multinationals. Further collaboration with the parties aims to address the challenges faced in farm and forest asset management, monitoring habitat loss and deforestation.
Lau Bik SoonGroup CEO of REDtone
We are delighted to work together with REDtone. As satellite imagery analytics is becoming ubiquitous in the agriculture industry, the partnership allows us to combine our products with REDtone’s telecom and IoT capabilities. Implementing our satellite technology solutions will help the REDtone meet the food security and sustainability goals of their clients from the Malaysian government sector and present massive benefits to smallholder farmers. We are also confident that REDtone’s market coverage will bring far-fetched growth opportunities for the wider Southeast Asia.
Brijesh ThoppilDirector of Strategic Partnerships at EOS Data Analytics
REDtone Smart Farming is a one-stop application for collecting, processing, and analyzing data. Through a user-friendly front-end dashboard, customers can access the different analytic data at the scale that suits their decision-making needs, be it a huge remote area, sub-district, or country level.
Lau Bik SoonGroup CEO of REDtone
REDtone and EOSDA believe that their joint work can help move Malaysian agriculture towards a more technologically-integrated future and make farming appealing again to the younger generation.
REDtone Digital Berhad is a subsidiary of Berjaya Corporation Berhad. Listed on Bursa Malaysia, REDtone is a leading provider of integrated telecommunication and digital infrastructure services. A well-respected home-grown brand founded in 1996, REDtone has evolved from a voice provider to one that offers an extensive range of services under three main categories: telecommunications, managed telecommunications network, and digital industry services.
Telecommunications services include voice, mobile, and managed security services to government and small and medium enterprises. REDtone is the only service company in the industry with infrastructure integration expertise. Its access to a unique suite of last-mile technologies also enables it to offer broadband-on-demand.
Managed telecommunications network services entail providing telco engineering services, building, maintaining, and operating large-scale WiFi hotspots, base stations, and fiber infrastructure.
Industry digital services include cloud services and applications, data center services, Internet of Things (IoT) for smart farming, and healthcare solutions to enterprises, government, and the healthcare industry institutions.
Rim Elijah joined EOSDA in early 2020. She holds a double degree in business administration and political science from Stockholm University.
Rim is VP of Sales at EOSDA. She is overseeing all aspects of business model development and implementation, maintenance of positive business & customer experience, and the growth of the company’s global coverage. She is responsible for closing deals, scaling up ongoing projects, as well as the development and implementation of process control within the Sales department. Rim also regularly takes part in negotiations with important clients.
So far, Rim has managed to successfully establish a number of strategic partnerships with an emphasis on the delivery of sustainable solutions in various regions of Africa and Asia.
In addition to her main responsibilities, Rim is presently involved in the upcoming launch of the first agri-based satellite constellation by EOSDA, scheduled for mid-2022. She manages relationships with the EOS AgriSat investors.